Seventy Years Ago, Gretsch and Chet Inked a Most Important Deal
How Jimmie Webster made the historic 1954 endorsement deal possible. By Ron Denny, Guest Contributor. Seventy years ago, a contract was signed between a thirty-year-old ambitious musician named Chester B. “Chet” Atkins and Fred Gretsch, Jr., president of the Gretsch...
2023 CAAS: Four Days of Guitar Music Heaven
Two generations of the Gretsch family reflect on this year’s successful Chet Atkins Convention. Four days of guitar music heaven. That’s how many people describe the annual convention of the Chet Atkins Appreciation Society (CAAS for short). Every July, guitarists and...
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