Gretsch Highlights From NAMM 2014
From January 23 to 26 the music-products industry gathered at the Anaheim, California convention center for the annual winter NAMM trade show. It’s the largest display of instruments and related items in America, and it draws thousands of attendees each year. As usual, Gretsch drums and guitars figured prominently among the must-see items for those in attendance—and there were plenty of new and exciting introductions from both lines for them to check out.
In addition to the products on display, the NAMM show is also an occasion for awards and concert events—and Gretsch figured prominently there, too. So join us for a look at all things Gretsch at NAMM 2014.
A Tour of The Gretsch Drums Display
The Gretsch Drums display actually started outside the door to the exhibition room, where visitors were met with a Red Glass Glitter USA Custom kit created expressly for veteran rocker Matt Sorum. With credits that include The Cult, Guns ’N’ Roses, and Velvet Revolver, Matt is now touring with Kings of Chaos.
Immediately inside the exhibit was yet another artist’s kit—in fact, a truly iconic one. This was the classic left-handed Black Nitron setup used by Phil Collins on tours and recordings with Genesis and on his solo projects between 1989 and 2007.
Appearances on seven albums with sales totaling 40 million units make this one of the world’s most listened-to drumsets.
The incredible variety of available Gretsch drum finishes was illustrated by dozens of rack toms stacked atop Phil Collins’ drumkit road cases from the last Genesis tour.
The USA Custom Ltd. jazz configuration (right) featured a 14×18 bass drum, an 8×12 rack tom, a 14×14 floor tom, and a 5×14 10-lug snare, all done in Ribbon Mahogany.
From the Brooklyn series was a classic setup in Black Oyster wrap. It included a 14×22 bass drum, 8×12 rack tom, 14×16 floor tom, and a 5½x14 snare. The drums were fitted with unique Brooklyn series 3-mm double-flanged “Stick Chopper” steel hoops, which bridge the gap between the open sound of rolled steel hoops and the rigidity and tuneability of die-cast hoops.
A sizeable Catalina outfit (left) was fitted with a new style of drum hardware for the series, including a distinctive new “gas cap” tom mount. The kit included an 18×22 bass drum, a free 7×8 rack tom along with 7×10 and 8×12 toms, 14×14 and 16×16 floor toms, and a 6×14 snare, all in a Satin Deep Cherry Burst finish.
The new Marquee series fits into Gretsch’s drum line just below the Renown series. Marquee drums feature 100% maple shells with tinted exteriors that are given a special poly finish that produces deep colors but still lets the wood grain show through. The drums come fitted with 2.3mm triple-flanged hoops. This kit includes an 18×22 bass drum, a free 7×8 rack tom along with 7×10 and 8×12 toms, a 14×16 floor tom, and a 6½x14 snare, all finished in Satin Indigo.
Pictured to the right is a Catalina Club Rock kit with a classic shallow-depth/large-diameter 14×24 bass drum, matched with an 8×12 rack tom, a 16×16 floor tom, and a 6½x14 snare. The mahogany shells are fitted with newly designed drum hardware and are finished in Satin Walnut Glaze. For display purposes the kit was tricked out with a Sabian Hoop Crasher atop the snare and an LP Americana Series Octo Snare Cajon on a side stand.
The Brooklyn Ltd. Vintage White kit was on display and had a classic look with a 14×22 bass drum, an 8×12 rack tom, a 16×16 floor tom, and a 6½x14 snare. And it truly is a “limited edition” since only thirty will be sold world-wide.
This kit on the left was just to see what kind of craziness the USA Custom drum builders could come up with. Starting with the configuration: 20×20 bass drum, 7×10 and 8×12 rack toms, a 12×14 floor tom fitted with snares, a regular 16×16 floor tom, and a 7×13 snare. The deep black finish is set off by two different sparkle inlays. Definitely one of a kind.
On the opposite end of the design spectrum was a USA Custom prototype vintage kit. Inspired by the great Gretsch kits of the 1940s, it featured 3-ply 9×13 and 16×16 toms, with a 6-ply bass drum and snare, all with round-over bearing edges. The hardware fittings are authentic to the period, including a rail consolette tom holder, vintage spurs, internal drum mufflers, and T-rods on the bass drum. The finish is called Capri Pearl.
The striking look of this Renown series kit (right) was created by a new Jumbo Flake vintage pearl finish combined with contrasting dark walnut bass drum hoops. The configuration included a 16×22 bass drum, 7×10 and 8×12 rack toms equipped with special Renown suspension mounts, a 14×16 floor tom, and a 6½x14 snare.
The Catalina Ash series was re-introduced with new Catalina series drum hardware including the “gas cap” tom mount. This kit had an 18×22 bass drum, 7×10 and 8×12 rack toms, a 16×16 floor tom, and a 5½x14 snare—all given a Black-Natural Burst finish.
Gretsch’s entry-level series is called Energy, and it’s been given new drum and hardware specs. The Grey Steel-wrapped kit comes with an 18×22 bass drum, 7×10 and 8×12 rack toms, a 14×16 floor tom, and a 5½x14 snare. Also included with the kit is a selection of Sabian SBR cymbals.
Two “walls of snares” highlighted the many offerings from Gretsch. They featured drums from the USA Custom Shop, the Brooklyn series, the Gold and Silver series, and artist models like the Stephen Ferrone signature snare, as well as drums from the Fender Custom Shop.
Unique snare selections included the Gold Series Zig-Zag Stave model and two Barn Board Stave models.
Distinctive artwork quickly identified the Vegas and Crown of Skulls maple snares (right), both in 8×14 sizes.
For those who’d like a “played hard for years” look in a brand-new drum, Relic models from the Fender custom shop were also displayed.
The Catalina Club kit in White Vintage Pearl graced the “percussion stage” at the LP Music booth. LP is marking its 50th anniversary this year, and Gretsch was pleased to be a part of the celebration. The kit was fitted with new Catalina style drum hardware, and drum sizes included a 14×18 bass drum, an 8×12 rack tom, a 14×14 floor tom, and a 5×14 snare. It was also “tricked out” for the occasion with a variety of LP percussion instruments to give it added sonic versatility.
A Visit To The Gretsch Guitar Booth
The Gretsch Guitars booth was as much a Mecca for guitar fans as the drum booth was for drummers, with plenty of fabulous instruments to check out. Here’s an overview.
Brian Setzer was prominent among the many artists featured on video explaining why they play—and love—Gretsch guitars.
Gretsch Guitars is celebrating the tenth anniversary of the Gretsch USA Custom Guitar Shop, so the display prominently featured guitars that are the work of the shop’s talented craftsmen.
From the USA Custom Shop were two gorgeous instruments, each master-built by Stephen Stern. The first was a ’53 6192 Electro Relic that featured a maple top and neck, mahogany back and sides, a rosewood fingerboard, Dyna-sonic pickups, and a Nitro lacquer finish.
The second was an Ice Blue Falcon NOS, with a maple top, mahogany neck and sides, an ebony fingerboard, TV Jones classic pickups, a space control bridge, and a Bigsby B-6 tailpiece. Both of these custom beauties carry a $12,500 price tag.
A totally different type of guitar artistry was offered on some G-6120 models, each of which was custom-decorated with a Kaves Brooklyn finish created by graffiti artist Kaves.
No Gretsch display would be complete without a few classic models, such as the G-6134 White Penguin, the G-6138 Bo Diddley, and the G-6199 Billy-Bo Jupiter Thunderbird.
Along with dozens of guitars, Gretsch basses were also on display including a G-6128B-TV Thunder Jet and a G-6073 Electrotone.
The hands-down winner for most unusual instrument on display was the 12-string bass created for Cheap Trick’s Rick Peterson. It featured four standard bass strings, each of which has two accompanying guitar strings. Every string has its own tuning peg.
The Gretsch Roots Collection (selected as a “Gotta Stock It” item at the show) offered historically authentic banjos, mandolins, resonator guitars, and flat-top acoustics, along with a variety of ukuleles. And Gretsch was proud to have the 9100-L Soprano Long Neck Ukulele selected as a “Best in Show” item by Gayle Beacock of Beacock’s Music in Vancouver, WA.
Rockabilly teen sensation (and Gretsch artist) Wyatt Maxwell took a break from his duties as lead guitarist in Mad Max & The Wild Ones to do some tasteful fingerpicking on a new Gretsch G-5034TFT Rancher Dreadnought.
Gretsch honored many of their guitar artists by including photos of them as part of the display. These included Paul Pigat, Buzz Campbell, and Adam Burchfield—all of whom were performers at Gretsch’s Twang-o-Rama event.
A billboard-sized image of a young Chet Atkins sat high atop the Gretsch display and seemed to offer Chet’s good wishes to all who visited.
Anaheim, California’s popular rock club The Juke Joint was rockin’ indeed on Saturday, January 25th when Gretsch Guitars presented the Gretsch Twang-o-Rama. The evening featured seven of the hottest roots-rock and rockabilly groups in the country, as well as a last-minute super-surprise addition. Visit the Gretsch YouTube page for videos from all the great performances.
Paul Pigat And The Memphis Kings
The show was kicked off by Canadian guitar star Paul Pigat, ably backed up by The Memphis Kings (bassist Michael Turturro and guitarist Tommy Harkenrider, joined for the event by drummer Marty Dodson). Blessed with a jazz man’s sheen, a rockabilly heart, and a hobo’s soul, there aren’t many genres of music that don’t pull at Paul’s wayfaring imagination. The immediately recognizable sound of his distinctive guitar playing has helped this unassuming Vancouver native to compile a list of credits that would be the envy of anyone in the music business. (PaulPigat.com)
Mad Max & The Wild Ones
Next came Mad Max & The Wild Ones, a unique family band featuring the youngest artist endorsers on the Gretsch Guitars roster: brothers Wyatt (lead guitar) and Duke (vocals, harmonica, and guitar) Maxwell, along with brother Cole on drums. Accompanied on bass by Shane Kiel and fueled by equal parts teenage energy and polished talent, the group was an instant crowd-pleaser. (Mad Max & The Wild Ones)
Next up was Buzz Campbell, who’s been touring with Stray Cat drummer Lee Rocker since 2004, and who has impressive credits in his own right. (He founded rockabilly favorites Hot Rod Lincoln, and played with Sha Na Na from 2000 to 2004.) Backed by drummer Ty Cox and bassist Jonny Bowler, Buzz sported a devilish grin and a happy rocker’s attitude as he demonstrated his mastery of rockabilly, roots-country, blues, and roots-rock styles. (BuzzCampbell.com)
The Hot Rod Trio
You don’t get any more authentic in rockabilly look and sound than Southern California’s Hot Rod Trio. With over twenty years of performing together at literally thousands of shows, the group—featuring guitarist Buddy Dughi, bassist Suzy Dughi, and drummer Pete Bonny—were recently inducted into the Rockabilly Hall Of Fame. Their Twang-o-Rama performance left no doubt as to how they earned that honor. (TheHotRodTrio.com)
Billy Zoom opted to perform in a somewhat stripped-down format with a bassist and acoustic guitarist/vocalist but no drummer. The guitar legend is best known as a founding member of the seminal American punk band X, but has also worked with rockabilly great Gene Vincent, The Blasters, Etta James, and Big Joe Turner. In honor of Billy’s longevity in the music community and his contribution to the legacy of Gretsch guitars, Gretsch unveiled the G6129BZ Billy Zoom Custom Shop Tribute Silver Jet in 2008. (BillyZoom.com)
Hard Fall Hearts
Hard Fall Hearts are Bryan Kelly (guitar and vocals), Eli Rinek (drums and vocals), and Andrew Verdugo (bass). Hailing from nearby San Diego, this punk/rockabilly outfit offered a high-powered set that combined super-speed playing, in-your-face energy, and a sound that was dark and distinct yet reverent to the roots of rock ’n’ roll. Definitely “not your father’s rockabilly band,” but a hit with the crowd nonetheless. (HardFallHearts.com)
The Austin, Texas-based Octanes are one of America’s premier roots/rockabilly bands, and they look and sound the part. Consisting of Adam Burchfield (guitar and vocals), Drew Hays (bass and vocals), and English rockabilly veteran Brian Fahey (drums), The Octanes play mostly original material heavily rooted in hillbilly, while revving up the traditional sound with driving rhythms and a big guitar sound. (TheOctanesTexas.com)
The surprise closer for the evening’s show was The Romantics, featuring Wally Palmar (guitar and lead vocals), Mike Skill (lead guitar and vocals), Rich Cole (bass and vocals), and Brad Elvis (drums). Formed in 1977 in Detroit, the band is considered a pioneer of the American New Wave style, but was heavily influenced by 1950s American rock ’n’ roll, ’60s garage rock, and British Invasion music that was itself an offshoot of American roots-rock. Their crowd-pleasing closer “What I Like About You” was right at home in a rockabilly show, and served as a great capper to a terrific night of music. (TheRomantics.com)
For more great photos from the Gretsch Twang-O-Rama event, check out our photo gallery.
There’s nothing more important to Fred and Dinah Gretsch than family and they are proud to represent the fourth generation of the Gretsch family in the music business. Following in the footsteps of his great-grandfather (and dynasty founder) Friedrich, his grandfather Fred Sr., and his father Bill and uncle Fred Jr., he as well as Dinah are equally proud of the succeeding generations, who are poised to carry on the family name and legacy.
And so it was that Fred and Dinah were joined at the 2014 NAMM show by their cousin Garrett Gretsch (fifth generation) and by two of their grandsons, Will and Rane Gretsch (sixth generation). In addition to attending the She Rocks event on January 24 in celebration of Dinah Gretsch’s Vision Award, the three young men were prominent figures at the Gretsch Guitars booth. Garrett also helped to represent the family at the Gretsch Twang-O-Rama concert, where he introduced members of yet another family: teenage rockabilly family band Mad Max & The Wild Ones.
Proud to be sharing the family legacy, Fred and Dinah Gretsch were happy to be joined at the NAMM Show by fifth and sixth generation Gretsch family members and are looking forward to many more such family gatherings in the years ahead.