Gretsch Supports AROTR: America’s Largest Beatles Festival
The 2012 Abbey Road on the River festival—held this past August 30-September 3 at the Gaylord National Hotel & Convention Center in National Harbor, Maryland—is America’s largest musical celebration of all things Beatles. This five-day music festival takes place twice each year: In Louisville, Kentucky over Memorial Day weekend, and in the Washington, D.C. area over Labor Day weekend. The D.C. festival includes two indoor and four outdoor stages, as well as additional rooms for speakers and film screenings.
The festival had its start in 2002 in Cleveland, Ohio, and then moved to its current locations in 2005. Since the move, Abbey Road on the River has expanded greatly, with an average of over sixty bands annually. Many are full-on tribute acts that strive to recreate as faithfully as possible the sound and image of The Fab Four at various points in their career. Other bands play Beatles music accurately, but don’t dress or act like Beatles. Still others honor the music of Lennon & McCartney and George Harrison without trying to reproduce the Beatles’ sound.
In addition to bands from across the USA, many come from around the world to take part in AROTR. This year’s lineup included The Beatrips (Japan), The Beafore (Germany), All You Need Is Love (Canada), Jukebox (Puerto Rico), and The Day Trippers and The LSB Experience (both from Holland). Altogether it makes for a lot of great entertainment, so it’s not surprising that AROTR draws nearly 30,000 Beatles fans from all over the globe. These fans also enjoy presentations by Beatles-related speakers, discussion panels, film screenings, and the sale of Beatles merchandise.
AROTR also draws a variety of industry sponsors. In particular, this past weekend’s event benefited from just about as much Gretsch participation as it was possible to receive. There were Gretsch drums on the stages, as well as Gretsch guitars in the hands of many players as a tribute to the instruments that helped George Harrison and John Lennon create their signature sounds.
And there was Fred Gretsch himself, on hand to greet Gretsch aficionados, sign autographs, and take part in the popular “Fred & Joe Show.” In tandem with Joe Carducci of Gretsch Guitars, Fred outlined the history of the Gretsch Family and its multi-generational place within the musical instrument industry. And, in keeping with the spirit of the AROTR event, Fred & Joe offered a special “Tribute To George Harrison” feature.
On Saturday, September 1 festival-goers were also given an opportunity to bid at a live auction that offered three great Gretsch guitars from the AROTR private collection. These classic models included a Country Gentleman, a Tennessee Rose, and a George Harrison Signature Duo Jet. Partial proceeds from the auction went to benefit The Desmoid Tumor Foundation and The American Red Cross.
Gretsch Guitars also donated a beautiful Electromatic G5422 TDC electric guitar in walnut stain to be raffled off on Saturday in support of the Red Cross. Later that evening Gretsch Guitars sponsored the Love Album Live concert, featuring All You Need Is Love, Britbeat, and The Newbees.
The mission statement of the Abbey Road on the River festival states: “Because John Lennon, Paul McCartney, George Harrison, and Ringo Starr made the world a happier place, we promise to extend their vision by creating a welcoming and carefree environment for their fans to come together with friends and family to experience their gift of music, written and performed with peace, love, and non-violence at its heart. We further pledge to emulate their gentleness and compassion, and as John and George lived on their own terms, so too, do Paul and Ringo continue to live in good health and communicate their unique talents and love for humanity. It is with great respect and gratitude that we celebrate their music and
the spirit that continues to bring us all together. In their names, we pledge to have fun.”
There’s no doubt that this year’s AROTR Labor Day Weekend event lived up to that pledge.
The next Abbey Road On The River festival will be held from Thursday, May 23 through Monday, May 27, 2013 in Louisville, Kentucky. For more information visit abbeyroadontheriver.com.
For more information on Gretsch history as well as Gretsch guitars and drums, visit gretsch.com.
More event photos: