Great Gretsch Ambassadors
Phil Grant:
Gretsch's Greatest Percussion Innovator, Drum Salesman, and Ambassador.
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Phil Grant
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Phil Grant was the "complete package" during his 26-year career with
Gretsch that spanned from 1946 to 1972. A superb percussionist, Phil is
considered by many as the Gretsch Company's finest drum salesman,
inventor, innovator, drum ambassador, and company friend to countless
musicians. Grant literally redefined the Artist Relations role within
the music industry and led Gretsch drums through a "Golden Era" in the
late 1940's through the 1960's.
Master Percussionist and Brilliant Drummer
Born Philip Osborne Grant in 1914 to naturally gifted musical parents,
Phil attended Penn State and graduated in 1935 with a degree in music
education. Upon hearing him play, the Juilliard Conservatory offered
Phil a postgraduate scholarship to study the timpani. Grant was a master
percussionist and could play any part on any percussion instrument
(including the mechanical wind machine he played during performances of
"The Flying Dutchman Overture.") Phil played for the Pittsburgh Symphony
during the winter season and for the Goldman Band in New York during the
summer. He was such an accomplished musician that he made it a personal
policy to never audition for a job.
After serving in the Navy in World War II, Phil and his wife Tony
contributed to the Baby Boomer generation by having twin boys. This new
responsibility also led Phil to the realization that he needed a more
permanent job with a steadier income. Bill Gretsch, who guided the
Gretsch Company from 1942 until his untimely death in 1948, hired the
32-year-old musician and aspiring executive to head the promotions and
sales of the drum department.
Drum Innovator and Artist Relations Pioneer
Throughout his career, Phil introduced a number of good ideas and
innovative products including the all height (shell mount) cymbal
holder, the snap-in drum key, and his most famous idea, the disappearing
bass drum spur. Plus, he had the reputation for bringing artist's dreams
to reality when other drum companies weren't interested. In 1947, Phil
brought to life Louie Bellson's idea of the first double bass drum set
with multiple tom toms, and helped Davey Tough build a downsized 20-inch
bass drum when other manufacturers said it was impossible. He also
helped Max Roach develop his narrower signature model Broadkaster snare
drum that only measured 4 inches deep.
Without a doubt, Phil Grant's greatest gift and contribution was in the
role of artist relations. Phil put Gretsch on the map as the hip and
innovative drum of choice for a generation of jazz, swing, bebop, and
rock drummers. With a natural ability to spot talent, he impressed and
influenced many of the era's top drummers-Max Roach, Art Blakey, Mel
Lewis, Philly Joe Jones, Elvin Jones, Tony Williams, and Jimmy Cobb just
to name a few-and successfully lured them away from other brands to play
Gretsch drums. At one time, eight of the top ten drummers in the country
endorsed Gretsch drums, thanks in large part to Phil Grant.
Gretsch Drum Nights at Birdland
Phil had the musical credibility plus the down-to-earth, likeable
personality to create a unique, close-knit "family" feel with Gretsch
artists. Many considered Phil one of their best friends and the Grant
family welcomed these great musicians into their Long Island home on
many occasions. Like a good friend, Phil made the effort to know where
his Gretsch drummers were playing in the New York area so he could go
and hear them play. In fact, he often commuted into the Gretsch Brooklyn
office from Long Island by bus on Fridays so he could check out the New
York jazz clubs on Friday nights.
From the late 1950's through early 1960's, Phil was instrumental in
aligning Gretsch with the famed Birdland Club, the hottest and hippest
jazz spot in New York City. Phil suggested having a "drum night" and the
event proved to be a major success. In fact, the second "Gretsch Drum
Night at Birdland" was recorded and released by Roulette Records. This
album is considered a jazz classic and featured legendary Gretsch
drummers Art Blakey, Charli Persip, Elvin Jones, and Philly Joe Jones.
After the 1967 merger with Baldwin, Phil stayed with Gretsch for five
years then retired from the music business altogether. He moved to
Vermont and opened a general store, Grant's Village Store, in Middleton
Springs. Phil passed away on July 19, 2002 at the age of 87. Recently
his sons, James and R. Webster, established the Philip Osborne Grant
Scholarship for percussion students at the Juilliard Conservatory.
In retrospect, Phil Grant was the right man in the right place at the
right time for Gretsch drums and the jazz, swing, and bebop music scene
of the late 1940's through the 1960's. His talent, creativity, eye for
spotting young talent, and ability to lure the brightest and best
drummers over to Gretsch for over twenty years were impressive
accomplishments. Along with Duke Kramer, Phil played a critical role in
the success of spreading "That Great Gretsch Sound" to generations of
musicians around the world.
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